Comcast - Game the Green

Game the Green: Transforming Fan Experiences at TPC Sawgrass

By — Front Office Sports

Posted — March 12, 2025

Share —

Sponsored by

TPC Sawgrass was designed to create one of the best fan experiences in golf as an iconic stadium course and the birthplace of THE PLAYERS Championship®. As fans gather this weekend to take in the tradition and magic of THE PLAYERS, Comcast Business will be keeping spectators and the PGA TOUR connected like never before. As a Proud Partner of THE PLAYERS Championship and the PGA TOUR, Comcast Business supports vital aspects of the tournament fan experience and operations - from powering the network broadcast feeds to enabling concession point-of-sale systems. Many of the technologies that make THE PLAYERS thrilling and convenient require robust connectivity and advanced network solutions. “Comcast Business is proud to support the PGA TOUR in delivering connected, innovative experiences. Through our robust network, advanced connectivity and wireless solutions, and managed services, we are able to power THE PLAYERS Championship and bring fans exciting experiences like Game the Green that will bring the tournament to life in new ways on-site this year.” said Scott Cohen, Executive Director, Strategic Wireless Solutions, Comcast Business.

Fans on-site at PLAYERS can keep an eye out for a few specific enhancements and features supported by Comcast Business connectivity.

In our second year as a Proud Partner of THE PLAYERS Championship, Comcast Business is thrilled to partner with the PGA TOUR and TPC Sawgrass in bringing our guests and fans a world-class experience grounded in tradition and fueled by next-generation technology.”

Eileen Diskin, CMO/SVP Comcast Business

All of these enhancements to the viewing experience are made possible through high-capacity 10G-supported circuits, advanced WiFi, and low-latency connectivity from Comcast Business, to help ensure an engaging tournament for all attendees.

Comcast Business will be hosting Enterprise guests for hospitality and business programming all week, offering a unique opportunity for business leaders to enjoy world-class PGA play and hear from thought leaders in various industries.

Go to Comcast Business

This year, Comcast Business is helping bring to life the iconic 17th hole “Island Green” at TPC Sawgrass. Already one of the most famous par-3s in the world, Comcast Business will unveil an interactive feature to fans that allows engagement and interactivity like never before. Using advanced technology by engineers from Comcast and SKY, Game the Green™ is a new game experience that will enable fans at TPC Sawgrass to make predictions on where shots will land based on real-time analytics, bringing them right into the action and giving them opportunities to climb a leaderboard and win prizes.

The Comcast Business Pavilion provides a comfortable space for business guests to stay connected to the office while on the course. With bookable meeting space, live technology demos, and live broadcasts, guests can keep up with tournament play without missing a beat at the office. Powered by Gig-speed WiFi and Xfinity X1, the area means work and pleasure can be mixed.

Each fan will be able to personalize their on-site experience through the PGA TOUR app. Features like enhanced coverage let fans see every shot of the tournament through 24 different streams. It requires over 120 4K cameras to capture the action, and a powerful broadband connection from Comcast Business to transmit all that data.

The PGA TOUR app also features TOURCAST, a cutting-edge platform that delivers unparalleled shot analysis. Interactive 3D shot renderings, supported by high-capacity network connectivity, give fans intimate views of their favorite players. Before, the distance from where fans were on the green compared to the players could make it difficult to see. Now, they can point their phones toward the tee box and watch an AR recreation of each shot in real-time.

Watching the play on the course is just one part of the experience. When ready to order food or drinks, fans can take advantage of mobile ordering and digital kiosks provided by Rivalry Tech, leading provider of self-serve ordering technology. Thanks to a strong, integrated network, fans can dine at their convenience and still catch every moment.

“The relationship with Comcast Business is very important to how we deliver a successful THE PLAYERS Championship and many of our other tournaments throughout the season. They provide the conduit connecting the course to the rest of the world. Connectivity has to be reliable, and it has to be managed in different capacities depending on what we’re doing. As the PGA TOUR thinks ahead to how fans will consume content in the future, its partnership with Comcast Business will be key to unlocking new innovations.” said Scott Gutterman, SVP of Digital Operations, PGA TOUR. Adaptability is essential as technology changes, both on the fairway and off course. Watching golf is no longer a passive event for guests. Golf fans expect a complete, individualized experience that integrates with their smart devices. Businesses must be able to shift their goals and perspectives to meet their customer’s dynamic needs.

Whether it's ordering food, following favorite players along the course, or making predictions on player performance in real-time, fans demand an array of options to enjoy their experience without worrying about connection issues. The advanced networking system provided by Comcast Business helps power an unforgettable memory for each guest at THE PLAYERS Championship.

Coined the Comcast Business Executive Forum at THE PLAYERS®, programming will offer attendees exclusive and in-depth perspectives on key topics including network performance, security, AI, and leadership and will be available to a wider audience via a live summit happening on April 15th.