OnLocation - Winter Olympics

How On Location is Redefining the Olympic Winter Games Hospitality Experience

By — Front Office Sports

Posted — February 11, 2025

Share —

Sponsored by

The world is counting down to one of the most anticipated events in sports: the Olympic Winter Games Milano Cortina 2026 in Northern Italy. Set against the Dolomites, the vibrant streets of Milan, and breathtaking alpine villages, the Olympic Winter Games offer fans a rare chance to immerse themselves in nature’s finest while experiencing the pinnacle of winter sports. But for fans, the question looms: how do you experience an event of this magnitude without the chaos of planning every detail? That’s where On Location steps in, offering an entirely new way to take in the Olympic Winter Games.

As the Official Hospitality Provider for the Olympic Winter Games Milano Cortina 2026, On Location has built its reputation on curating premium hospitality experiences for the world’s most prestigious sporting events. With over two decades of expertise and a proven track record that includes the Paris 2024 Olympic Games, On Location has become synonymous with seamless, luxury hospitality. For the first time in history, the general public can purchase Official Hospitality Packages for the Olympic Winter Games, and On Location has gone above and beyond to deliver an exceptional hospitality experience. With events spread across three distinct regions—alpine skiing in Cortina, freestyle snowboarding in Livigno, and ice hockey in Milan—the Olympic Winter Games demand careful planning by attendees. The sheer scale of the event, coupled with limited lodging near high-demand venues, can make logistics a challenge. On Location removes that burden with Ticket-Inclusive Overnight Packages, offering guaranteed accommodations in areas where availability is notoriously tight. For fans, it’s a solution that ensures proximity to the action without the stress of piecing everything together.

Accommodations also come with options to match any traveler’s preferences. The Essential tier offers practical stays further from city centers, balancing comfort and affordability. The Plus tier provides a step up, with more centrally located three- to four-star hotels offering greater convenience. For those wanting the highest level of comfort, the Premium tier delivers five-star luxury, complete with top-tier amenities like pools, gyms, and spas, all located in prime areas close to the action. At the event venues, On Location raises the bar with exclusive hospitality lounges. These spaces allow fans to recharge between events while enjoying chef-curated menus, a selection of fine wines and beverages, and unbeatable views of the competitions. Whether it’s a quick pause to warm up or a chance to savor the atmosphere in style, these upgrades make every moment feel special and part of the overall spectacle of the Olympic Winter Games.

Following the tremendous success of our hospitality programme at the Olympic & Paralympic Games Paris 2024, we are excited to bring the refined elegance of Northern Italy to our offerings for Milano Cortina 2026. The quality of hospitality we will provide has never been seen before at the Olympic & Paralympic Winter Games, or any winter sporting event in Italy.

Will Whiston, Executive Vice President, Olympic and Paralympic Games for On Location

Through On Location’s online platform, fans can customize their entire Olympic Winter Games itinerary in one place, selecting group size, preferred events, lodging, and even VIP behind-the-scenes activations. The system is designed to streamline the process, making it easy to move from the idea of attending to a fully realized plan without the often accompanying stress.

We are proud to be the first to execute this level of experience in Olympic Winter Games history and show the world the exquisite culture, cuisine, and landscapes of Italy.

Will Whiston, Executive Vice President, Olympic and Paralympic Games for On Location

Every step of the way, On Location’s guest support staff is there to ensure a smooth and stress-free hospitality experience. From answering questions to providing real-time assistance during the Olympic Winter Games, this added layer of service makes navigating an event of this scale feel effortless. With every detail thoughtfully orchestrated, fans are free to focus on what truly matters: the memories being made. For businesses, the Olympic Winter Games present an unparalleled opportunity to entertain clients, strengthen partnerships, and celebrate teams. Corporate packages feature private suites, tailored itineraries, and luxury amenities that leave a lasting impression. Building relationships and closing deals with the energy of a gold-medal event offers a hospitality experience no boardroom can match.

The Olympic Winter Games have long embodied the heights of human achievement, but with On Location, they become something even more: a seamless blend of competition, culture, and luxury that transforms every moment into an unforgettable hospitality experience. With every detail meticulously handled—from guaranteed accommodations to exclusive hospitality lounges to dedicated guest support—fans can leave the stress of planning behind and focus entirely on the magic of the Olympic Winter Games.

Learn More About Official Hospitality Today

Get Started

Will Whiston, Executive Vice President, Olympic and Paralympic Games for On Location, said: "Following the tremendous success of our hospitality programme at the Olympic & Paralympic Games Paris 2024, we are excited to bring the refined elegance of Northern Italy to our offerings for Milano Cortina 2026. The quality of hospitality we will provide has never been seen before at the Olympic & Paralympic Winter Games, or any winter sporting event in Italy. On Location will help customers traveling between multiple sporting events and cities navigate the unique weather and terrain needed for these Games through our amazing luxury travel and accommodation packages. We are proud to be the first to execute this level of experience in Olympic Winter Games history and show the world the exquisite culture, cuisine, and landscapes of Italy."

©Getty